Did you know that the cost of live streaming has fallen precipitously in recent years? With the advancement in wireless technologies, broadband internet, and robotics in digital cameras, you can now create a professionally polished live streaming for costs that would be impossible just 5 years ago.
For this week’s case study, my client at Daiya Foods wanted to live broadcast a cooking segment directly into their B2B industry conference. The concept was simple: spice up the presentation with a live showcase of quick and simple receipts using their latest dairy-free cheese products.
In the end, we created a professionally polished cook show with little resources. By using creative set decoration and camera angles, we were able to engage the audience and make the show interesting. We didn’t have much to work with, but we made the most of what we had and created a great show.
Check out the video here: https://mediacraftsman.ca/portfolio/daiya-live-stream/